Targeted Divisiveness

Targeted divisiveness primarily refers to the use of social media by an individual or organization, especially through the use of bots, to search through user posts and profiles looking for characteristics that can be used to target that individual with multiple messages to amplify a cause that would pit one group against another. This could correctly be called propaganda. The difference nowadays with social media is the ability to target specific individuals based on self revealed preferences. Ads on social media work in much the same way except they are focused on selling a product or service.